Ethical Choices
Made Simple.

Discover Amazing Small Businesses Creating Ethical Fashion And Beauty Products That Match Your Values.

Every purchase supports passionate entrepreneurs building a better world!

  • #CrueltyFree
  • #ZeroWaste
  • #WomenOwned
  • #SmallBusiness
  • #Sustainable
  • #Vegan
plant

What is Ethiqa?

Ethiqa is a student-led ethical shopping discovery platform that connects conscious consumers with small, sustainable brands. We help you find brands that match your values and take you directly to their website to complete your purchase.

Discover

Browse our curated directory of ethical brands, filtered by your values and interests.

Connect

Read authentic brand stories and see which values align with your conscious shopping goals.

Shop Direct

Visit brand websites or Instagram pages to support small businesses directly.

Ethical Shopping Is a Movement, Not Just a Trend

Every purchase is a vote for the kind of world we want to live in. Supporting small, ethical businesses means backing fair wages, sustainable practices, and real solutions to global challenges.

Together, we're building a more ethical marketplace.

One small business at a time.

Our Promise to You and the Planet

Cruelty Free

Created without testing on animals to support compassion in every step of production.

Zero Waste

Designed to minimize landfill waste through reusables, recyclables, or compostables.

Organic

Made with ingredients grown without harmful chemicals, GMOs, or pesticides.

Carbon Neutral

Brands that reduce and offset their carbon emissions to fight climate change.

Know an Amazing Ethical Brand?

Help us build a comprehensive directory of ethical brands!
Your suggestions help conscious consumers discover passionate entrepreneurs who are making real change in the world.





Decorative flower image beside brand submission form
green kidd product
rover org product
The Mevanou Top in Medium Gray
Herbal Lavender Lemon Lip Balm
The Reversible Knot Sweater – Dark Moss
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Let’s Connect

Whether you're building an ethical brand or searching for conscious products, we’d love to hear from you.